Apple Dominated Holiday Activations

Last Edited: December 29, 2016 | Published: December 29, 2016 by

Apple Dominated Holiday Activations

The results are in from the holiday shopping season and for another year in a row we have a winner. This year Apple dominated holiday activations of smartphones and tablets with Samsung coming in a distant second.

This year, Apple captured 44 percent of the activations across the globe while Samsung took 21 percent of the activations. While Apple was the clear leader, they did suffer a loss compared to the previous two years. In 2015, Apple led the way with 49.1 percent of activations globally and in 2014, they captured 51.3 percent of activations. As you can see, Apple continues to see a small, but steady decline year over year.

Samsung, on the other hand, showed a tiny rise from 19.8 percent of activations last year. While only a small growth, it is still growth, and shows that despite some setbacks Samsung still has a loyal following.

For some, these figures may be surprising. After all, the iPhone 7 was released with underwhelming reaction from consumers, and Samsung had the whole recall disaster with the Galaxy Note 7. Still, many did recognize the improvements under the hood from the 6S lines to the 7 from Apple, despite a lack of imagination with the design compared to the two previous generations.

Apple stated back in September that iPhone 7 Plus supplies sold out during the pre-order period. This appears in line with stats that show the larger screen devices are still the most popular, with 37 percent of devices ranging from 5 inches to 6.9 inches. This figure is up 10 full points from 27 percent in 2015.

Many believe that Apple will continue to show small, single digit growth this year but could experience more growth in 2018 after the release of the iPhone 8. Many believe that Apple will be releasing a special edition iPhone 8 to celebrate the 10th anniversary of the iPhone and that could drive sales into the double digits.

So who came in third place? Chinese manufacturer Huawei received that honor while LG took the fourth spot this year. “Holding the third and fourth positions for activations are Huawei and LG; which is remarkable, as both manufacturers do not have an individual device within the top 35 devices activated. Their high rank is likely due to the fact that they have wide variety of devices and affordable options (hundreds of phablet and medium phones) for consumers to choose from,” Flurry said in a blog post.

Google, on the other hand, continues to struggle in the market. With only two products, the Pixel and the Pixel XL, the choices are limited and so far consumers haven’t been excited about these devices. Still, you can expect more from the company in the future.

It seems Apple continues to lead the back this holiday season, but they have dropped slightly in their lead. This could be in response to lack of enthusiasm for the iPhone 7 or the fact that other competitors are bringing more compelling products to the market.

What do you think? Do you think Apple has the best smartphone on the market this year or are there better options out there? Tell me your thoughts in the comments below.

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